Today I learn about marketing by using Instagram. This is a very simple and decent video course on Introduction to using Instagram to build a list of like minded (targeted) real people, who are more likely to join your email list and and have real interest in your offers. Moreover, this is both brief and informative taught by the instructor, Marouane Bembli.
Although the time course was nearly a year back then but everything hasn't change. By 'everything' i mean the way the instagram works are not changing and are still applicable in this year of 2016.
Before I going deeper, let me get you to the source.
Have you ever heard of Udemy.com ? Find out more
[caption id="attachment_303" align="alignnone" width="1366"]
the course on udemy[/caption]
This course worth 40 usd and contain 24 lectures with duration of 60 minutes.
Go and take the course now. Support the instructor and get further explainations.
Below is the content of the course:
Section 1: Welcome to Instagram Marketing. Let's go over the basics.
Section 2: How to attract 1000 followers and make them want to follow you on Instagram
Section 3: Monetizing Your Account
Section 4: Free tools to manage your account and final advice for your success
Section 5: Bonuses!
So this is the notes that i've taken while watching and learning it.
Intro :
Instagram >> Leads
1-Why use instagram?
over 3M user. 58% log in daily
58x more engangement than FB
120x more engagement than Twitter
Important in brandings HUGE opportunity
Instagram = Massive engagement social platform
Engagement = Traffic = LEADS = buyers = money in the pocket
include your call to action for every post, or on bio
2-Attract 1000 followers
How freq? 1-5 posts per day
Try to keep 1-2 post a day. More if promotion
Try and see whats work best
Maybe once a day, twice a day or maybe 5 a day. just to test
Every niche is different
#TAGS!
it is a way to organize everything, find people, niche of content
This makes extremely easy to find mutual niche and accounts or products
Try dominate your kind of hashtags. Make 1-5 unique hash tags.
Use constantly for every posts.
Search your NICHE :
who's popular
look for engagement on those accounts, comments
see what others are doing, try to emulate their success strategy:
Hashtags, post frequency, captions
At least once a day.
Build trust, accountability
Build buzz during promotions
3-EASIEST way to get more FOLLOWERS
post first 5-6 related to your niche.
Bring out your personality with your early post
Write something related.
Doing your homework by searching with hastags related.
Then find the top accounts, follow their followers as much till hourly limit
4-Boost follower rate
how to get 60% followback
Follow most recent likers of popular accounts
-because they are online, hopefully will follow back
5-Storytelling
connect through stories. tell how you got started, mutual feelings,
agree or disagree. Tell story that make you become memorable.
Tell you struggles and visions. Engage with your followers
Ask their opinions, or maybe "double-tap" if you like/agree it
Or maybe a situation and how u handle it.
Stories are motivation, inspiring. Don't telling just facts.
This is what they call social media.
Try to be a source of value to your audience - HELP THEM OUT
Don't just talk about your stuff, SHOW them, be vulnerable & real
your followers will feel they are connecting with you
6-Strong CALL TO ACTION
Eg :
Click to find out the Deal of the Day! >> website
Gym Wear 42% off, Order Here >> website
Free ebook to download >> Landing Page
Small biz may use ecommerse site to promote.
In your bio, always update when promo or product launch.
Simplified your message. In few words
7-Optimizing your POSTS
they are our builing block for our BRANDS
Keep it consistent (daily) and FOCUSED.
Don't post outside of your brand or any unrelated photos.
you might get most of your likes, but they are not your target
Be showing up every day.
People will get used to seeing your brand - reason of consistency
Organic growth, increase slowly.
Comment, like, repost and most importantly keep ENGAGING
Might use similar post, similar feel to each posts,
style of delivering messages/photos, background colour,
Create your own unique style
8-Instagram Video - 15seconds!
Why use it? to increase engagement. show your personality
Or it could be tutorials, fast forward.
Give them as much value as u can. Build relationship is all about
Survey your audience, connect on personal level
9-Make the most out of the comment
Comment on recent posts from major accounts in your niche
You have to be VISIBLE
try to comment with your own opinion
not just like :
I like it, nice, that't beautiful(not going to do anything)
try to comment something that makes you stand out from the crowd
10-Become an Authority
Be an expert in your niche
Your opinion matter. Strong opinion!
Stand out with you ideas. Stand out with that ideas
Be controversial & unique
If people disagree, it's normal and you have doing it right
Post to see what people are reacting with that.
Be confident with your posts.
We want some debate (interact)
Monetizing:
11-Useful Tools:
Free Apps to download
-Repost App
No worry about giving credits to the owner.
Use your own captions. and post it to your account
Very handy if you are out of idea for your content of the day
-Followers+
allow you to see who unfollow you back
have many anylytics from your account data
check after 2 weeks, unfollow or follow them
12-Monetizing your Followers
Launch, new products/service >>> tell a call to action
update the Link
Limited time offer. give them something extra
13-Direct your followers into your business
Link to your website. And on your site, Give free eBook
And in return, ask for email address
Give tutorials, value to them.
After a lot of free informations and values given,
introduced them to some very special offer. Only for your subscribers
"How to take great product picture" Give them for free,
build up a couple of email. Then send some video course on your eBook
So basically, Instagram is the first step to increase leads and visitors
14-Keep tract of what's working
-Iconosquare.com
They show you a bunch of statistics of your instagram
Followers you gain/loss, your most popular post and top followers
Useful for you to engage, create contest, ask them to tag friends
15-Final Piece
Take action now.
If this notes benefits you, share it! :D
Although the time course was nearly a year back then but everything hasn't change. By 'everything' i mean the way the instagram works are not changing and are still applicable in this year of 2016.
Before I going deeper, let me get you to the source.
Have you ever heard of Udemy.com ? Find out more
[caption id="attachment_303" align="alignnone" width="1366"]
the course on udemy[/caption]This course worth 40 usd and contain 24 lectures with duration of 60 minutes.
Go and take the course now. Support the instructor and get further explainations.
Below is the content of the course:
Section 1: Welcome to Instagram Marketing. Let's go over the basics.
Section 2: How to attract 1000 followers and make them want to follow you on Instagram
Section 3: Monetizing Your Account
Section 4: Free tools to manage your account and final advice for your success
Section 5: Bonuses!
So this is the notes that i've taken while watching and learning it.
Intro :
Instagram >> Leads
1-Why use instagram?
over 3M user. 58% log in daily
58x more engangement than FB
120x more engagement than Twitter
Important in brandings HUGE opportunity
Instagram = Massive engagement social platform
Engagement = Traffic = LEADS = buyers = money in the pocket
include your call to action for every post, or on bio
2-Attract 1000 followers
How freq? 1-5 posts per day
Try to keep 1-2 post a day. More if promotion
Try and see whats work best
Maybe once a day, twice a day or maybe 5 a day. just to test
Every niche is different
#TAGS!
it is a way to organize everything, find people, niche of content
This makes extremely easy to find mutual niche and accounts or products
Try dominate your kind of hashtags. Make 1-5 unique hash tags.
Use constantly for every posts.
Search your NICHE :
who's popular
look for engagement on those accounts, comments
see what others are doing, try to emulate their success strategy:
Hashtags, post frequency, captions
At least once a day.
Build trust, accountability
Build buzz during promotions
3-EASIEST way to get more FOLLOWERS
post first 5-6 related to your niche.
Bring out your personality with your early post
Write something related.
Doing your homework by searching with hastags related.
Then find the top accounts, follow their followers as much till hourly limit
4-Boost follower rate
how to get 60% followback
Follow most recent likers of popular accounts
-because they are online, hopefully will follow back
5-Storytelling
connect through stories. tell how you got started, mutual feelings,
agree or disagree. Tell story that make you become memorable.
Tell you struggles and visions. Engage with your followers
Ask their opinions, or maybe "double-tap" if you like/agree it
Or maybe a situation and how u handle it.
Stories are motivation, inspiring. Don't telling just facts.
This is what they call social media.
Try to be a source of value to your audience - HELP THEM OUT
Don't just talk about your stuff, SHOW them, be vulnerable & real
your followers will feel they are connecting with you
6-Strong CALL TO ACTION
Eg :
Click to find out the Deal of the Day! >> website
Gym Wear 42% off, Order Here >> website
Free ebook to download >> Landing Page
Small biz may use ecommerse site to promote.
In your bio, always update when promo or product launch.
Simplified your message. In few words
7-Optimizing your POSTS
they are our builing block for our BRANDS
Keep it consistent (daily) and FOCUSED.
Don't post outside of your brand or any unrelated photos.
you might get most of your likes, but they are not your target
Be showing up every day.
People will get used to seeing your brand - reason of consistency
Organic growth, increase slowly.
Comment, like, repost and most importantly keep ENGAGING
Might use similar post, similar feel to each posts,
style of delivering messages/photos, background colour,
Create your own unique style
8-Instagram Video - 15seconds!
Why use it? to increase engagement. show your personality
Or it could be tutorials, fast forward.
Give them as much value as u can. Build relationship is all about
Survey your audience, connect on personal level
9-Make the most out of the comment
Comment on recent posts from major accounts in your niche
You have to be VISIBLE
try to comment with your own opinion
not just like :
I like it, nice, that't beautiful(not going to do anything)
try to comment something that makes you stand out from the crowd
10-Become an Authority
Be an expert in your niche
Your opinion matter. Strong opinion!
Stand out with you ideas. Stand out with that ideas
Be controversial & unique
If people disagree, it's normal and you have doing it right
Post to see what people are reacting with that.
Be confident with your posts.
We want some debate (interact)
Monetizing:
11-Useful Tools:
Free Apps to download
-Repost App
No worry about giving credits to the owner.
Use your own captions. and post it to your account
Very handy if you are out of idea for your content of the day
-Followers+
allow you to see who unfollow you back
have many anylytics from your account data
check after 2 weeks, unfollow or follow them
12-Monetizing your Followers
Launch, new products/service >>> tell a call to action
update the Link
Limited time offer. give them something extra
13-Direct your followers into your business
Link to your website. And on your site, Give free eBook
And in return, ask for email address
Give tutorials, value to them.
After a lot of free informations and values given,
introduced them to some very special offer. Only for your subscribers
"How to take great product picture" Give them for free,
build up a couple of email. Then send some video course on your eBook
So basically, Instagram is the first step to increase leads and visitors
14-Keep tract of what's working
-Iconosquare.com
They show you a bunch of statistics of your instagram
Followers you gain/loss, your most popular post and top followers
Useful for you to engage, create contest, ask them to tag friends
15-Final Piece
Take action now.
If this notes benefits you, share it! :D
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